Juventus and Udinese have agreed to close a deal to purchase InterActive gaming.
The acquisition, expected to close in the second half of the year, would be the third acquisition in the past year for the Serie A giants, following the acquisition of Supercell last January and the acquisition by NCS Sports last June.
The Serie A side are currently playing in the third tier of Italian football, having finished the 2014/15 season in fifth.
InterActive’s revenue in the last year totalled $1.9 billion.
“It is a great day for InterActive, the InterActive brand and the Serie B football community,” Udinese CEO Roberto Chirico said in a statement.
“Our fans, players and investors have been treated to a fantastic year, which was not only the result of the combined efforts of all parties, but also thanks to the strong support we received from fans around the world.”
Udinese also announced a new sponsorship deal with the US consumer goods giant Wal-Mart.
“We’re delighted to welcome our new partners to the Interactive family, which will include an exciting new partnership with Wal-mart,” Udini president Roberto Chirca said.
“Wal-mart has been an important partner for Interactive, which is one of the world’s most popular and successful gaming platforms, for more than three decades and has been a long-term supporter of InterActive.”
InterActive is currently headquartered in San Jose, California.