By the end of 2020, interactive video platforms will account for about 30% of all mobile gaming devices worldwide, according to industry analyst Gartner.
But that’s not what most consumers are playing on.
According to a recent survey by Gartners, 47% of gamers say they’d rather play their games on mobile devices, compared to 34% who prefer to play their game on an interactive video system like the Xbox 360.
And while mobile video games are on the rise, many gamers aren’t using their gaming devices to their full potential.
The average age of players on mobile platforms is 36.3 years old, and those aged 25-34 account for less than 10% of total gamers, according the Pew Research Center.
That’s a problem for developers who are hoping to build games that appeal to younger generations.
“The younger the demographic, the greater the opportunity for developers to engage with the younger players,” said Adam Gollner, an analyst at GartNER.
“If you’re looking to grow your audience, you need to do better in the younger demographic.”
Gartner predicts that by 2020, mobile game revenue will be $5.9 billion.
That’s up from $4.4 billion in 2020, but it’s still not enough to fund all of the games that developers need to make.
The Pew Research report also suggests that games that make the most money will have a bigger impact on the mobile gaming market than older games.
The Pew Research survey also found that players prefer games on their phones to the devices that they play on, with 55% of consumers preferring to play on their devices over their televisions, computers or other home entertainment devices.
“This is an important milestone in the mobile market, and we expect this trend to continue in the future,” Gartnir said.